Of late, Apple seems to be on a shopping spree for tech companies. Just recently, it has acquired Beats Music. This time, it is looking to buy social search engine Spotsetter which has announced that it is shutting down.
Spotsetter allows users to search for places to hang out through recommendations from friends in other social networks like Facebook, Twitter, Instagram, and Foursquare, as well as data from review sites like TripAdvisor, Yelp and more.
Initially founded in 2012, Spotsetter has grown in size and number of users in a span of two years owing to its unique algorithm that is able to get all the latest scoops on places to be in. Although the algorithm was still awaiting its patent, it was what contributed to the success of the app.
Spotsetter founders, Stephen Tse and Johnny Lee, have said goodbye to their supporters and users without any concrete explanation about why it is shutting down its app, which has already been removed from the App store. Tse and Lee’s LinkedIn profiles did give out a clue as to why the company is shutting down as they listed their positions as Apple employees.
Apple’s acquisition of Spotsetter may finally be Apple’s way of improving its much weaker Apple Maps compared to the more attractive Google maps. Both Tse and Lee were former employees of Google Maps.
It seems that Apple has a bigger plan for the expertise of Spotsetter and shutting the app down wouldn’t mean permanently wiping out the app’s use. Apple’s move to buy Spotsetter is indeed more than just shutting down a company and acquiring new talents. Changes can be expected in Apple Maps in the near future.