In an address earlier this day Google CEO Larry Page addressed a topic of growing importance for the search engine giant: mobile advertising and multi-screen ad representation. Indeed mobile advertising has grown tremendously since 2011, almost unbelievably so, with a net growth of over 300%, from 2.5 billion dollars to 8 billion dollars. Of curse […]
Creating a landing page for your website that is search engine optimised (SEO) and conversion-friendly is not rocket-science but it does require skill. A well designed page that is filled with well written content will ultimately boost your traffic online and increase the chance to turn clicks into clients. SEOMoz are the leading experts in […]
Search engine optimization is an absolute must is today’s landscape of overfull niches and endless content startups, making it possible for you to shine through the crowd when it comes to attention from Google and friends. But, with the rules constantly changing, how are you supposed to stay ahead of the SEO curve? Google has […]
Google has announced that a change in their search results ranking algorythm will soon begin penalizing websites about which the search giant has received copyright infringement complaints, once again changing the search landscape for those putting their hand to search engine optimization (SEO) efforts. While obviously tight-lipped on the details of their ranking process, Google’s […]
With Google’s latest Panda update to its search index algorithms, it is becoming more and more clear that many of the efforts made by web developers over the years to artificially boost their websites via unnatural links, directory submissions and keyword stuffing are quickly becoming obsolete. What is Google’s new focus? Social media. In their […]
Is your website suffering a Google Penguin hangover? For those outside of the SEO loop, “Penguin” is the codename given to Google’s latest search ranking update, an event that rewards some while punishing others, sometimes vastly changing traffic numbers overnight. Fortunately, recovery is possible and this infographic is a great way to get started!