Whether you have an ongoing food business or you are just starting out, buying a display fridge is going to be one of your best business decisions ever. This is the one equipment that can help you sell your food items on its own.
You should decide what you will use it for though, unless you can afford to buy several. If not, start with one. You can use it to display drinks or food. It might be better to buy one for food display since drinks can be chilled in the kitchen, and people generally know what drinks they prefer already.
Also, when your customers see what you have to offer right before their eyes, it could trigger that “hungry eye” kind of situation wherein the customer would want to sample as many of the food items as he can afford to pay for and eat.
Select the display fridge that would suit your needs better. You have a choice between a sliding door or a swing out door. There are even swing up doors for cold cuts and meat, but these are more difficult to manage.
You can even put some sticker enhancements of your business name or anything else that might make the display fridge look more appealing. What you must keep in mind if you plan to do this, is to still allow the focus to be on the food items, and not on the decor.
Another advantage of having a chiller is to keep the food fresh while being viewed. They not only make people want to eat them knowing they are being kept fresh, but you, as the owner, will have a longer expiration on your food items. Sizes, you have a selection from the mini displays to the rather larger floor to ceiling kind of displays. Check the lay-out of your store to help you decide which size would fit in, and not overwhelm the restaurant.
Tips On Buying Your Cake Display Fridge
A cake display fridge is different from the display fridge for drinks or meat products. The cake display equipment is more elegant and meant to be placed in a visible, strategic place in your store. It also has layers, racks, and a very presentable interior to make you cakes look appetizing and expensive.
To help you sell cakes, you must try to get one of these cake chillers. Pick one that will compliment your interior. It does not have to be large provided you can fit in all your desserts that need chilling inside. This is your main marketing strategy for selling your cakes. If a person likes the way your cakes are decorated, they will buy either a slice or the whole cake. But you need to show them off properly. In this case, presentation is the key to selling your baked products.
Choose your display fridge based on the design. Most designs border around stainless steel glass encased chillers. The capacity can vary because of the number of trays or compartments it may have. You can enhance the display by adding a little decor to make it look prettier. Some have used fresh fruits, cake decor, flowers, etc to add a little flavor to their display. However keep it as simple as possible since the attention should be on the cakes and not the decor.
Be sure to clean the fridge often. Bacteria can thrive in cold temperature, and any spills or bits of frosting left on the fridge could lead to bacteria growth. You should clean both the interior and exterior to make sure it looks presentable and clean. No one will buy your cakes if the display case looks scraggy.
When buying your display equipment, try to stick to the brand new units since they are covered with a full warranty. It will help if you experience a problem 6 to 8 months after buying it. This shouldn't be the case if you bought a reputable brand, but it has been known to happen.
