If anything has changed a lot over the years, the most notable would be how we think as consumers. There have been tons of books written on consumer psychology and it's certain that there would not be anything in the world that is going to stop new books on the topic from popping up. This is because buying patterns change all the time. There is no secret golden key to solve all your branding problems. The only way is through constant vigilance and keeping an eye out for all the minor trends the customers are buying into.

The boom in the mobile phone market has made a significant shift in how things are bought online. We usually turn to our 5.5-inch screen when we need to order food. The same can be said about almost anything. This is a double-edged sword, as your competition is also just a click away from yours. It's a one-shot kill if your website is not mobile optimized and you're going to lose your customer to another website that is slicker.

The golden rule for boosting your branding game is to make your audience think of you. Use creative tools to establish your brand a synonym to the product your selling. When I think of burgers, I think Burger King. The same can be said for anything. Find your niche and exploit it.

Get that Social Media head start

There are so many social media platforms that are waiting to be explored. Facebook and Instagram and reigning over the interlinked empire right now. But it would be silly to ignore all the other ones like Twitter, Snapchat, and LinkedIn. Explore all the options available and find out which platform most suits your need and go for that one. Here are a few tips to take off the social game:

Be consistent – Hustle Every day:

Usually, brands think that their page is doing well by seeing the number of likes or followers. Of course, these numbers are not a small feat but the shoot-t0-kill aim should be directed towards shares and engagements. These are harder goals to score but just think of the untapped potential that this can lead to it. Create content that your followers are willing to share with their friends. Using this properly means that your followers are indirectly promoting your product and isn't that a blessing! Social Media doesn't sleep and your content shouldn't too. Keep up with your audience with engaging contests and Instagram influencer blogs that bring new things to their feed every day.


Dig deep and find out what works and what doesn't. Usually, all the business profiles for the social media pages come along with insight features that will help you find out the performance of your posts. Through this, you will be able to find out exactly the kind of content your followers enjoy and use this to your benefit. Make more content targeted to their needs.

Not every review is going to be sunshine and daisies:

There are going to be negative reviews, don't forget this. A satisfied customer is a silent customer, but an unsatisfied one – can be even the end of you. This is an unspoken truth in the digital marketing game. Gruntled consumers usually take to writing bad reviews on Google as a form of venting. And of course, they can have justifiable concerns that need addressing. In any case, you should always engage with them and let them know that you are working to fix the problem and genuinely try to fix it for them. These ethics and sense of professionalism is going to be appreciated by the people in the long run.

Hit that SEO Target

Search Engine Optimization is the name of the game and the keywords are going to be your playing field. Have an SEO expert who analyses all the keywords that need to be hit. Using this as a skeleton to be built on, engaging content can be written. Whenever Google crawls your website, it takes a note of all the keywords and this is going to be your bread and butter. Usage of the right keywords is a preferred frequency is going to catapult your article and webpage to the forefront of the Search Engine Results Page.

Use websites with good authority to your advantage.

Backlinks, backlinks everyone wants backlinks. This is where a good content writer shines. Writing content that actually educates and helps out the people are always in dire need. Creating such content and posting them on well-established websites can be really helpful. The key to this is making sure that your website and brand is mentioned within it and that this can lead to redirects to your page. Regular users of the above-said page will use that backlink to get to your website and you can get a generous amount of traffic with this method. Another tip is to sign-up on Quora and using that a method to brand your agency. People are always searching for answers and good ones are always appreciated.

Keep your eyes peeled

Monitor every footstep of your brand's online presence. Keep track of the mentions and reviews that you get. Wouldn't it be great if your website or article is being talked about on online forums or on other websites? This is in consensus with spreading the world through word of mouth but even better because the users have direct access to your website by means of a link of and fancy button. The audience pool is a large one, make a noticeable splash and the customers will notice. Some might even write you amazing reviews, and how can that be a bad thing!

There aren't any enemies, just competitors

This is something to be taken at heart in the marketing game. Realise that there is a lesson learned from every brand, every strategy, and every new tactic that they pull up with. Sign up for your competitor's newsletter and keep note of all the different methods they are using to promote their product. Then cross check that with the performance metrics of each of the methods. You can come to a tangible conclusion of all the good method and adopt them as well. For the best results always take inspiration from them and don't copy them as is. Use the idea and build something unique out of it. People always appreciate creativity.

The branding game is a confusing one and a trustworthy agency who values your vision and works hard to find the right spot is hard to find. A good one to go with would be Adhuntt Media, as they provide a free consulting solution that helps you identify where you are lacking. If you're satisfied, you can go along with any of the multiple packages they offer and find out the right one to suit all your needs.

Source by Dinesh Kumar