From e-commerce to m-commerce, web apps to mobile apps, mobile to tablets, desktop to laptops… and many more. This is the technology which is constantly progressing with the rabbit pace. Actually, it has moved far beyond your imagination and perception. It seems like each year is celebrated as “The Year of Mobile”, because as the clock strikes 12 o'clock on December 31, a new evolution is occurring every year. It seems quite enthralling that we are continually stepping up in the new version of the landscape and mobile app is the brilliant and the leading-edge illustration.
Mobile is the prosaic gadget of today's youth. And its proximity is immeasurable, no one can imagine its wavelength of utilization. Actually, it is the only gizmo in this era which can be seen in the hands of each and every individual worldwide, whether it is in the form of tablets or iPhone. Countries like the United States, Australia and United Kingdom are still the hubs of the worldwide mobile revolution, usage of the mobile apps has witnessed major surges in many other nations across the world (including developing countries).
Now we have passed half of 2015, and till now many new mobile app trends are evolved in the market. Let us see the world of mobile app development.
Mobile App Development Trends 2015
• Apple's Swift Programming Language:
Swift is a robust and intuitive programming language for iOS, OS X and watch OS. It combines the best in modern language, thinking with wisdom from the wider Apple engineering culture. Swift's clean state, supported by the mature and most-loved Cocoa and Cocoa Touch frameworks, is an opportunity to re-think how software development works.
Just after four months of its launch, it is utilized by 20% of the developers. It's Ruby-like functional programming is the supreme aspect of this new software. This figure within such short duration is amazing.
• Cross-platform Development:
83% of the developers use at least one cross-platform tool for things like analytics, crash reporting and testing. As stated, the usage of cross-platform tools has jumped from 23% to 30% over the past six months and is till on a hike. This year, something else is driving cross-development frameworks' rise. Actually, this year is of the enterprise apps rather than the consumer apps. Xamarin, Phone-Gap, Snecha and Accelerator are some stable cross-development frameworks.
• Wearable Devices and the Io T (Internet of Things):
2015 will be seen as the stronger move to the Internet of Things. 53% of the mobile developers were already working on some form of Io T project. Smart Home was the most eminent market with 37% of mobile developers working on Io T projects targeting it. The Io T users are expected to increase around 25 billion by around 2020.
In 2014, wearable were a close second with a 35% mind share. Apple Watch was the hottest topic of the Wearable Tech in 2014. And in 2015, the wearable devices are expected to be used by the enterprises to improve their productivity and efficiency. And with the revolution of the wearable, mobile app developers will move their focus from the smartphones to more on the wearable device applications for enterprises and other organizations in 2015.
• More beacon based WiFi services:
GPS is notoriously unreliable when it comes to in-door mapping. And here the Beacon based WiFi services come into existence. Beacon technology is initiating to blur the boundaries between online and offline in the retail and advertising zone. Apple has already embedded this technology in iOS and Android is expected to follow this year.
Plus, WiFi will offer a lot of services than just the internet surf.
These cutting-edge services will open a new world of possibilities for location awareness and the opportunities to interact with the potential customers.
• App Store optimization will still be a king:
Despite of any mobile app development and other evolution, ASO (App Store Optimization) will continue to be a lucrative and important factor in making an app successful. In 2015, marketers will be focusing more on this ASO technique and the organic users.
• Cloud Technology:
The cloud atmosphere in the mobile and other wearable devices is vital to make devices free of storage and location specific constraints. This technology has created the tides in the world and has caused a cogent surge in the world IP data traffic. It is expected that many industrialists and business professionals will also employ this revolutionary element to enhance their productivity.
• Mobile e-commerce and Yes to mobile payments:
Mobile commerce switches its focus on engagement rather than focusing solely on the market share. This phenomenon includes the users who use their mobiles to access the internet and engage in conducting the online commercial transactions.
The release of Apple Pay has transformed the mode financial transactions take place across the digital world. Payments using the mobile apps will become much simpler, safer and swifter.