When considering web video for your website, you need to look at all the different ways in which a person can benefit from either viewing or offering web video. There are good reasons why web video has become one of the most popular ways of viewing information on the internet. Web video has many purposes- the main one is to hook or grab the attention of the viewer, and entice them to take action. Web video can also be sold individually- especially if the video is centred on a niche topic which people are desperate to get information on.
Allowing individuals to download your videos from your website may cause the site to run slower if many people are downloading all at once. This is fantastic news when a site or a video is especially popular, however this could have a negative impact in the long run as prospective customers may get annoyed and frustrated and never return. However, this is not the only way in which an individual is able to benefit and profit from being able to offer web video from their website to the viewers of the website. More benefits are in store for these individuals, as well as for the individuals that are able to utilize the website for their viewing pleasure.
Web video takes up less time when it comes to playing the material in most instances, so many people prefer it to downloading the material- obviously this is entirely dependent on the internet connection speed. With the developments of flash to video software this problem has almost been eradicated. Viewers don’t need to have Quicktime or Real Player to view the video- the majority of browsers will be completely compatible. This is fantastic as your website essentially becomes an extension of a television- they press a button and watch what they want to watch. Further to this developments in web video software such as ‘Video Pop-In Genius’ allows for web video to be presented in a pop-in format- the player slides into the site and the viewer is forced to take action. This can be a fantastic tool for internet marketers. Meanwhile, the process of downloading a video can take a longer amount of time since the individual will not be able to play the video at all until it is completely downloaded and the individual has located the file on their computer.
There is no doubt that in the not too distant future, downloading web video will be a thing of the past. Fast broadband connection speeds will become standard, and dial-up will no longer be available. Server speeds and reliability are constantly being improved to. Flash video software is here to stay, and allows you website viewers to watch web video with ease.