It's unbelievable, yet true that currently 2.1 billion people worldwide own a smartphone and use it about over 200 times a day, engaging with different kinds of apps. It's amazing how mobile apps have captured every aspect of our lives.
Accelerated mobile web pages (AMP ) is changing the web app landscape
Google started the AMP project almost a year back. Recently Google also announced that there will be a separate search index for mobile web. This completely changes the mobile web trends – especially from an SEO perspective. Google Amp supported web apps will load much faster on mobile devices and reduce bounce rates in large numbers. It will also benefit publishers with increased ad visibility and more visitors.
The AR and VR magic
Augmented reality and virtual reality apps are going to be the new trend in the mobile apps world. Mobile apps developers for Android and iPhones have already been working on virtual reality apps that server the entertainment industry. PokemonGo is a standing example of the success of such apps. Although it's not expected that VR will catch on so soon, AR is already making it big in the mobile apps world.
Artificial intelligence is real
There is going to be a significant increase in the investment in the artificial intelligence in the near future. Through the use of advanced analytics, cognitive interfaces into complex systems, and machine learning techs, AI will be able to provide access to powerful insights in to the businesses that has never been available before.
Cloud driven mobile apps
Cloud driven technologies are influencing how the mobile applications are developed and used. Cloud computing today has strongly routed itself in the world of mobile apps. It makes mobile apps more accessible from anywhere and anytime – without placing a lot of load on the phone memory or space because these apps directly fetch their inputs from the cloud.
Enterprise apps and micro apps
The prime goal of enterprise mobile application is to help you restructure and streamline your business processes. A micro app on the other hand is targeted to suffice only a specific role. These both kinds of apps are crucial for the success of businesses in today's world.
Security is of utmost concern in this highly connected world. According to a study by Gartner, almost 75% of the apps do not even pass the basic security tests. This includes a number of features such as login methods, access to external storage etc. It can be easy for hackers to exploit this, if security is not given a proper thought during the development phases itself.
As more and more shoppers move from web to mobile, the commerce trends are shifting from the web to the mobile domain. Even mobile payments are making things quite easy for customers.
Other happenings in the mobile domain are the rise of the wearable devices and IoT. Mobile apps development for Android and iPhones is seeing a transformation from traditional – basic apps, to apps that can do a lot more!