When advertising on Facebook, you always want to know how your campaigns are doing, and you want to push for best results possible.
Even though return on investment (ROI) is the most crucial metric, it takes time before you have enough data. That's why many marketers focus on the click-through rate (CTR) of their ads first. It's the best way to compare your campaigns once you get some initial data.
This is not only relevant to you, but Facebook also uses it. The CTR of your campaigns plays a huge role in the relevance score of Facebook ads, and it can help to bring your advertising cost down.
In other words, improving your CTR helps to improve your Facebook advertising.
With that in mind, here are 4 ways to improve your Facebook advertising.
1. Select the Right Audience for Your Campaigns
It's essential to target the right set of audience for your campaign. For instance, if you target apple juice lovers in an orange juice campaign, you'll get low click-through rates. You may get some traction, but this is not what you want to get and nor does the targeted audience.
So, you need to select the right your audience for your ad if you want it to perform well.
2. Improve the Look and Feel of Your Campaign
You'll need an impressive ad copy and design to make sure your targeted audience click on your ads.
To increase the chances of people noticing and clicking the ads, you need to focus on your headline. Your headline should be the “magnet” of your campaign. People always read the headline first before moving onto other elements.
Also, use spaces well and create content that's engaging and persuasive. In Facebook ads, image occupies 80% of the space. So your image should speak louder than words.
3. Build a Solid Offer behind Your Ad
The success of Facebook advertising doesn't just depend only on the right audience and killer copy. There's more to it. If you don't have a solid offer or reason behind your campaign, you won't get more traction – even if many people see your ad.
To get your targeted audience interested in your product, you need to have something that will make them want to explore and find out more. Make a strong case why someone should sign up for your services.
4. A/B Test Everything
A/B testing is the most crucial way to improve your CTR and conversions. Proactively monitor your ad's performance to maximize and improve your CTR. Monitor the performance you're getting from your different audience sets and change and optimize where possible.