There's a docu-drama on Netflix that has gotten a ton of attention and caused many a person to outright delete their Facebook accounts.
Apparently it shows all the sneaky ways social platforms harvest and use your data, force you to keep coming back, and even influence you to a certain extent.
I don't know. I haven't watched it.
But I did have my own ‘Social Dilemma' a few years ago.
Around the middle of 2018 I got a random call from a reporter in the UK who said he got his hands on Facebook data – millions of users – that the powers that be weren't too thrilled about.
He calls my cell, knew where I was living in 2014, knew who I was living with, and also knew our personality traits in regards to each other.
It was pretty… creepy to say the least.
It not only gave me a dang good reason to delete Facebook, but it also showed me the incredible power in it's algorithm.
Which, if you're using it to advertise, you can take advantage of.
Because that same data makes Facebook extremely good at finding people that will take the certain actions you want them to.
It can also work against you, though.
When you create a new campaign in the ads manager you'll be presented with 11 different options. And a lot of them sound like what you want. But, like I said, Facebook is very good at finding people that will do what you tell it to.
If you set up a ‘Reach' campaign then you'll reach a lot of people very cheaply.
If you set up an ‘Engagement' campaign then you will get a lot of people that like to Like, Comment, and Share.
If you set up a ‘Traffic' campaign then you'll get a lot of people that like to click link, but not do much else.
You almost always want to be using the ‘Conversions' campaign objective if you're looking for leads and/or sales on your ads.
I can't tell you how many clients I've brought on that are running other campaign types that just don't bring in any results.
You see, every time someone becomes a lead, or purchases from another advertiser, Facebook is tagging that person as a ‘Lead' or a ‘Buyer.' That way, when you tell Facebook that's what you're looking for, it will be able to show your ads to those people first since they will be more likely than others to take that specific action.