To run an online business you need to host your website. There are many web hosting companies that you can use but few are ideal for you.
Factors to consider when looking for a web hosting company
Backup: The last thing that you want is to lose the content on your site. It's common for websites to be hacked. For peace of mind, you should choose a hosting company offering the backup feature that allows you to access your content even after getting hacked. To have an easy time you should go for a company offering a one-click backup option.
Analytics: In the current competitive online space, it would be absurd to blindly run an online business. To know your weak points and the areas that you should capitalize on, you should regularly analyze your website. While there are many third party analytic tools that you can use, you are better off using the tools provided by your web hosting company.
Scalability: When you do the right things such as add content and market your site, the content, and traffic to your site will grow. When you are looking to build a reputable online business you should go for a hosting company that will grow with you. The company should be able to accommodate your growing traffic and content without your site crashing every now and then.
Customer support: It's common to run into problems. Your site might be hacked, it might crash or you might just be interested in enquiring about a service or feature. You should go for a company with a dedicated customer support desk that you can easily reach regardless of the time of day or night that you are calling. The customer support should also have a number of ways in which you can access it. You should be able to reach the desk by calling, live chat and email.
Things to be wary of when looking for a hosting company
Free domain: In your search for a web hosting company you will come across a company offering a free domain. While the deal might sound too good, you should note that the domain belongs to the company. When you build your site using the domain you may be forced to stick with the company or buy it at an extremely high price.
Unlimited storage: While most companies will advertise that they are providing free hosting, this isn't always the case. Before you commit to a hosting company, first go through its terms of service.