Steve Jobs once said that if your business isn't on the internet, it will be extinct. Having a Facebook and Twitter account isn't enough in the modern world-you need to have a website. In addition to the domain name, you also have to host your site. There are two hosting options that you can go with: shared hosting and having a dedicated web hosting. When you have your own hosting, you have a personal server. This comes with plenty of benefits that include:
You have full control
Just like anything else you own, you have complete control of the server since it's yours. You can add any files, your preferred sites, and any other features that you want without any limitations. You can also experiment and find out how different things impact the performance of the site. For example, you can host large files and see the impact that you have. You can also lend space to other businesses and friends and find out the implications of doing so.
Due to the control, you can customize the server according to your needs. You can customize your CPU, disk space, RAM, software, and any other thing that you want thus creating the server environment you want.
Since you will be hosting only your website, you won't be overloading your server. You also won't be affected by other sites. This means that you won't be experiencing slower response times as it's the case with shared hosting options. Since your site will be up all the time, your clients will always be finding you which is of great importance for the growth of your business.
To ensure that your site is at top performance all the time, hire a dedicated server administrator who will be watching it 24/7. When something goes wrong, he/she should fix it as soon as possible. When there is a mishap, the response time will be quick as you won't have to send tickets and emails to the hosting company. You only need to contact your administrator, and everything will be back to normal.
Although, you can install the best security features on your site, your site's security can be compromised when you are sharing your hosting. With the dedicated server option, you don't have to worry about your site's security as you aren't sharing space with spammers, malicious websites, and hackers. If you handle sensitive transactions over SSL or FTP, you should avoid shared hosting at all costs.
Since you have full control of your server, you can easily monitor it, and in the event of any suspicious action you pick it fast and fix it.
These are the benefits that come with having your own server. While the hosting option is attractive, you should note that you need to have the necessary skills to put it together and maintain it. If you don't have the skills, you should hire a professional to help you out.