Consider the following points from the 4hoteliers website

  • Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
  • People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
  • Good marketers tell a story.
  • People are selfish, lazy, uninformed and impatient
  • These days creating a basic web page with your accommodation information is not enough. Putting you holiday accommodation in a directory is a good start but lacks any substance to make an impression.

    These days the sites with the best return on investment have a range of information on site. From full room booking software allowing visitors to book a room online and not through a third party where they also see competitors listings. On your own site you can create revenue through allowing local entertainment or restaurants advertising there own facility for a pay per click commission. You can create attractive gallerys of pictures of the surrounding areas and things to do, as well as a forum for people to chat and place reviews about how they enjoy your accommodation.

    How do you create this Room Booking extravaganza, expensive web developers?, impossible software, programmers??, No. through Content Management Systems (CMS). CMS software is easy and more importantly most of the time free. Hosting the CMS is relatively cheap and people like Siteground will even install the CMS for you.

    Once the CMS is installed you just need to add components. Components are like programs on your computer. Most of the time its just a case of downloading the program like room booking software and just uploading it to the CMS.

    The scope for an online community via your site cannot only increase revenue by your room booking software, allowing people to book online, but also allow people to contribute keeps your content fresh.

    Source by Neil Maycock