With over 50 years in the badminton design industry, Yonex badminton is arguably the number one brand with regards to badminton equipment. In addition to the badminton sport, it also boasts manufacturing quality gears for golf and tennis. Then again, the company is most dominant in the game of badminton. Yonex is well-known for their badminton rackets and shoes. They may not be the most economical in terms of price tag, but the high cost certainly equates to top quality. The Yonex badminton brand would not be as popular among a lot of Olympians and professional players if gears are not as effective and would easily wear and tear.
Probably the most admired of the Yonex badminton products is their badminton rackets. Not only do they appear innovative, they are very efficient from the latest technologies used too. Some of the technologies and innovations are Nanoscience, Elastic Titanum, New Grommet System and Solid Feel Core. The badminton rackets have the Nanoscience technology wherein the head of equipment is lighter and thinner. This allows players, whether beginners or advanced, to swing easier and maximize their power. Also, the frame of the racket is stronger and not as stiff from the Elastic Titanum innovation.
The New Grommet System of the Yonex badminton rackets make for better string tension. This produces better shots. A technology called Solid Feel Core reduces the frame vibration as well. This curtails human error and results to more accurate swings. Besides badminton rackets, Yonex is also proud of their badminton shoes. Just like with the rackets, the shoes are made in innovative designs and from advanced technologies. A few of these technologies and inventions are Power Cushion, Ergoshape, MSLite and Double Russel Mesh. The Power Cushion feature presents to absorb and reduce as much shock. The cushion can be found on the underside of the heel area. While other brands utilize urethane, this Yonex technology is 3 times more of a shock-absorber. The Power Cushion insole gives the feet additional support as well.
Yonex badminton shoes also have an Ergoshape innovation. It simply means that these Yonex shoes are particularly tailored for the game of badminton. This gives the shoes a contour or shape to make wearing and playing comfortable for players. On the other hand, the MSLite design makes the shoes more lightweight yet stronger compared to other brands. As the sport is known to involve fast-paced footwork, the lightweight quality is very advantageous. The MSLite technology allows the shoes to preserve its original contour for a longer period too. Therefore, Yonex badminton shoes are very durable. There is also the Double Russel Mesh which permits the feet to ‘breathe'. This innovation provides the shoes of improved air exchange and makes it eight times more breathable. As a result, a user's feet will have less moisture and would perspire less. This greatly enhances a player's comfort and prevents blisters. On top of the brand's badminton rackets and shoes, they manufacture badminton apparel as well. In the end, more important than the quality of Yonex badminton gears that individuals could use to play great badminton are the techniques and skills.