So you've received an email that one of your products have received an Amazon's Choice badge. What is it? How can it help your business? This article will give you an in-depth definition of this feature.
What is Amazon's Choice?
Amazon's Choice is a feature that helps people save time and effort when looking for common, everyday items. Initially meant for Alexa-enabled devices like the Amazon Echo and the Echo dot, this feature has now paved its way to the website and the Amazon app.
The Amazon's Choice badge is a recognition given to select products that meet a certain criteria. The criteria are a closely guarded secret; however, judging from products that received the badge – highly rated products and well-priced ones with Prime Shipping are the ones usually selected.
Amazon's Choice vs Best Sellers
Amazon's Choice is mainly a suggestion for customers buying a product for a specific query for the first time. So, if you have looked for pet seat cover for the first time, this would be on top of the list. When you asked Alexa for a car seat cover for the first time, Alexa will suggest products with the badge first.
This will not affect the customers repeat purchases, as what they've bought before would still be the one that Alexa will suggest.
Best Sellers on the other hand, are rated by the volume of sales of the product (while taking into account the historical data), relative to other products in the category. The rank is based on sales, not reviews nor ratings. So, unlike Amazon's Choice you may find that some Best Sellers have low review ratings.
How to We Get the Amazon's Choice Badge?
To receive such recognition, the seller must have an Amazon Prime, has received positive ratings from the customers and provide excellent service (mainly focused on fast delivery). These factors may or may not be the reason products get chosen as we know that the reason a product is chosen is a closely guarded secret, but it doesn't hurt if you try to improve on these criteria.
The badge cannot be bought like an ad would nor can it be suggested. There isn't any means to suggest your product to Amazon for eligibility.
Amazon is keen on making it as easy as possible for customers to find products that would satisfy their needs. It makes it easier for people to find what they are looking for faster and much easier than before. Thanks to Alexa shopping for a product for the first time is as easy as asking Alexa for it.